Lori Seneral is said to be departing from her role as the CEO of the CP+B at the end of this year. Seneral said that they had already sketched her departure when she joined the team in March 2015 with CP+B chairman Chuck Porter. The reason why Lori Seneral was brought to the team was that she had management skill and the strength she has in the organization according to Porter. Bringing her to the shop has paid off because since she joined they have never lost any client, but since then the number of the client has since increased. The company has expanded the global presence that it has now and gained global wins like the American Airlines. The communication structure that it has now has worked well for the company and it’s all because of Lori Seneral. Check out Adweek to see more.
In the role that Lori has in the CP+B she will be responsible for overseeing the growth of the company, and since the company, as over ten offices she will help in the coordination of them all. Since she joined the company, there has been a high impact that she has made to the company that’s so evident. She has the leadership skills that needed and pays attention to the talents that her team has. Before she joined the CB+P, she had a position at the KBS as the CEO. For more details visit Crunchbase. Under her management, the KBS Company grew to 900 people from the 250 domestic agencies, and that’s worldwide. It even got recognition from the Crain’s as one of the best places that anyone can work in NYC. Prior to joining KBS, Lori worked as the president of the flagship New York. Check out Campaignlive to see more. In 2014, she was named as the “woman to watch.” But previously in 2013, she was given the honor of the Game Changer Award from the Quantum Leap because of her leadership and innovation skills. She was among the directors of the Ad Council Board. She believes that what has helped her a lot in her career is that it does not matter where an idea comes from as long as it’s the best idea. If the idea creates a momentum for the clients, and it changes the cultures, then they will move forward with it.
See more: http://www.adweek.com/tag/Lori-Senecal/