Boraie Development

Shaquille O’Neal Partners with Boraie Development in Real Estate

Boraie Development has opened a new luxury tower known as The Aspire. The tower is situated in New Brunswick at 135 Somerset Street. The project sought to provide more options for the people residing in the city. It was designed to suit individuals who are looking to rent apartments that feature a modern design. The Aspire not only boasts of a modern design but is also conveniently located near the New Brunswick train station.

The rental complex is situated near Rutgers University’s Downtown City Center, Saint Peter’s University Hospital, and Robert Wood Johnson University Hospital. It is also near excellent entertainment spots with plenty of dining options.

The Aspire has 238 apartments that comprise of studio, one-bedroom, and two-bedroom apartments. This is a full-service building that allows its tenants to enjoy plenty of amenities. For instance, it has a private parking with direct building access and a 24/7 doorman at its lobby. The apartments feature a designer finish starting from the floors to the kitchens. Each unit also has a good view of the city, which tenants can see through the oversized windows.

  1. O’Neal entered into a partnership with Boraie Development to ensure the success of this project. Shaq O’Neal was particularly motivated to see this project through because he comes from Newark, and he wanted to do something big for his home. Besides the desire to do something for his home, Mr. O’Neil also joined the project because The Aspire is the city’s third-tallest structure.
  2. O’Neal ventured into real estate development after retiring from his successful NBA career. After the retirement, he came into partnership with Boraie, a firm that has proved successful in its real estate ventures. The former NBA player considers this real estate company as the ideal teammate because it has done a lot to ensure the success of the projects. Shaquille O’Neal went for the project because he believes in the city. In fact, he said he was not in it for the money.

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